IIIFormed

With extensive skills and experience in search engine optimisation techniques, I can help improve your positioning in the major search engines and get more potential customers to your site.

Finding information on the internet usually involves typing a term or phrase into a search engine. Search engine optimisation employs a variety of techniques in order to rank your website better for particular targeted search terms.

No Dirty Tricks!

Some search engine optimisation companies employ a wealth of frowned upon techniques to your site which could actually result in your site being banned from the search engine rather than helping it get you more customers or leads. The real truth is that nobody can accurate predict where you will rank for a particular term, each search engine has its own way of calculating this known only to them. To get long term stable and targeted traffic from search engines requires work on creating a quality and usable website.

By following some simple rules you can prepare your site in the best way for the search engines:

1. 1: Choose the right domain name for your website. Websites with a good domain name are easier to remember and trust. The right domain name should have the .COM extension, should be short (one or two keywords), English language, and somehow related to the product you sell.
2. 2: Focus on the content, easy navigation and logical flow instead of making your website cute. Don't include pop-up message. Increasing demand for pop-up window suggests that you will annoy a lot of visitors if you have this feature.
3. 3: Design your website around a theme. Clearly state what you are about on the top of the page. Don't confuse readers with links all over the copy. Provide information on the website that helps visitors solve their problems. Build a case for your business that leads reader to conclude that you are the only business for them; irrespective of the cost.
4. 4: Give browser some reasons to come back to your website - like free newsletters, monthly specials, etc. Keep the content fresh and add/delete pages regularly. This will keep your information up-to-date and help you get better search engine ranking.
5. 5: Identify keywords that are important for your business, and use them in copy. It may make sense to have one page per keyword. Include keyword in the title tag, as well as in the page description tag. Use them in plurals also, when it makes sense. You can check Google, Overture or other search engines for keyword options at no cost.
6. 6: Search engines do not index images, thus any text presented as image will not help you with your web presence.

Optimising Your Website

Search engines read the layout of your site in order to make decisions on where to rank it for particular terms using information such as the page title, supplied keywords, headings, image title and body copy in placing your site in their listings.

To improve ranking in the search engine the most important word to remember is 'quality'. Quality body copy along with a quality well built website is the best way in acheiving long term stable rankings and quality leads / customers from your website.

Link building

Visibility means getting your website seen in the right places in order to increase the number of visitors to your website. Without visitors, your website isn’t going to do much. How many visitors do you get each day? This very much depends on your industry or sector, but the following is a good indication:

Summary

Search engine optimisation available to suit every budget, if you want to get more traffic from Google then I can help you. Google natural search results, sitemaps, froogle feeds and adwords submissions all included in a one off or monthly fee. Use the contact form to send details of your website and i will review your site for FREE!

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